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Apps Market Update Report by Flexion – Q3, 2012
 
 
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Over €4.2m spent on Flexion-enabled content; 3.9 free trials per second enabled; 46 million new registered customers globally

October 2012 – In Q3 2012, Flexion saw €4.2 million spent on mobile apps monetised by its wrapper globally, with consumer spend highest in EMEA at €2.6 million, thanks to the growth in Android devices.

16 million new consumers joined the platform in September, with 46 million registering in Q3 in total, a year-on-year consumer quarterly growth of 140%. Flexion has now delivered wrapped products to 210 million customers globally. In the last quarter the platform delivered almost 4 free trials per second to users accessing wrapped games and apps.

In terms of numbers of customers the biggest growth region was Latin America, unchanged from the last quarter, with Brazil again the biggest growth country. The best- performing countries, by consumer spend, were Brazil, Argentina and Mexico.

View an infographic of the stats and see the comparison between Q3 and Q2 here:
http://goo.gl/PpQZV

To see the comparison between Q2 and Q1: http://goo.gl/rdvgV

Global outlook:
Total quarterly consumer spend:
* Globally: €4.2 million
* EMEA: €2.6 million
* Americas: €0.9 million
* APAC: €0.7 million

Average consumer spend per transaction globally: €1.4

Best-performing countries (by consumer spend):
* Brazil
* Argentina
* Mexico

Biggest growth region (numbers of customers): Latin America

Biggest growth country (numbers of customers): Brazil

Most popular mobile game this quarter: Need For Speed Hot Pursuit by EA Mobile

Customer numbers:

Number of new consumers to the Flexion platform:

Total Q3 2012: 46 million
* September: 16 million
* August: 15.5 million
* July: 14.5 million

Year-on-year consumer quarterly growth: 140%
Cumulative number of customers: 210 million
Number of live Flexion-wrapped titles at the end of this quarter: 1,100

New transactions for Q3 2012:
* Premium: 2.8 million
* Free Trials: 27.3 million

Conversion rate: 9.7% from try to buy cross-platform and stores

Press Enquiries
Kate Gordon
Joshua PR
Kate.gordon@joshuapr.com
+44 7980 921961

Press release posted on: Oct 29 2012

Flexion Wrapper to Provide Monetisation Solutions for Windows Phone 8 Apps

CategoryDescription
Mobile apps development
 
http://flexionmobile.com
Country: UK

Flexion is a leading mobile app monetisation solution. The unique and fully automated wrapper solution has to date been applied to several thousand java and android applications and the platform adds more than 15M new users every month. Flexion is a preferred partner to most of the big name game publishers and manages the Try&Buy programme for Nokia.

Flexion Mobile Limited
102-103 Harbour Yard
Chelsea Harbour
London
SW10 0XD
United Kingdom

Call: +44 (0) 207 351 5944
email: info@flexionmobile.com













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